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Cité El Khalil
La Marsa, Tunis - 2076

+ (216) 99 294 186

contact@betacode.fr

Rahma Najeh

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rahma-najeh-realisation 22

Our challenge: Reinventing digital elegance for women

In a sector where creativity, refinement and the shopping experience are decisive levers, we support women’s ready-to-wear brands in their digitalization to strengthen their image and boost their online sales.

Our mission: to design modern and intuitive e-commerce sites, capable of reflecting a brand’s DNA, enhancing its collections and offering customers a seamless and inspiring experience.

Our approach combines refined design, brand storytelling and technical optimization to transform each visit into a unique shopping experience.

Achievements

We supported Rahma Najeh, a women’s ready-to-wear brand, in the creation of its new website in order to showcase its fashion world and offer a digital showcase worthy of its creations.

The interventions carried out:

  • Highlighting the collections: integration of immersive visual galleries and fashion shoots illustrating the elegance and diversity of the pieces.

  • Refined and responsive design: a clean, mobile-first interface, designed to appeal to a demanding female clientele.

  • Optimization of the customer journey: simplification of the purchasing process, fast and ergonomic ordering tunnel.

  • Enhanced product sheets: detailed description, style advice and size guide to facilitate the purchasing decision.

  • Dynamic banners: highlighting new products, seasonal promotions and capsule collections.

  • Technical optimizations: improved site performance, fashion-oriented SEO and securing online transactions.

The impact of digitalization

Thanks to this new site, Rahma Najeh has a modern and elegant online store, in line with her brand image and the expectations of her female customers.

The first results observed:

  • +90% growth in online sales in the first few months

  • x3 increase in organic traffic thanks to optimized SEO for women’s ready-to-wear

  • Improved customer experience: more fluidity and speed on mobile and tablet

  • Enhanced brand image, positioning Rahma Najeh as a modern reference in the world of women’s fashion

growth in online sales
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increase in organic traffic
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