At Beta Code, we supported Go Japan Guides, an agency specializing in tailor-made tourist experiences in Japan, in the design and development of its official website.
- The goal: to create a digital platform that reflects its promise—human, immersive, and experience-oriented—facilitating connections between travelers and expert local guides.
Designed as a true hub for exploration, the site highlights Japan’s cultural richness, the diversity of the itineraries on offer, and the expertise of the guides, while ensuring smooth and intuitive navigation.
- Our mission:
To design a clear and effective digital experience for Go Japan Guides, enabling us to:
– Promote local guides according to their languages and geographical areas.
– Present tours and experiences in a structured and inspiring way.
– Simplify the user journey, from discovery to contact.
We helped Go Japan Guides create its WordPress website in order to structure its tourism offering, strengthen its credibility, and provide a scalable digital showcase tailored to an international clientele.
The main actions carried out for Go Japan Guides:
- Highlighting guides and experiences
Creation of pages dedicated to local guides and tours, with a clear structure highlighting skills, languages spoken, and areas covered. - Design of a modern and immersive interface
Understated design inspired by Japanese aesthetics, promoting readability and emotion while respecting the codes of high-end travel. - UX/UI optimization
Smooth navigation, clear content hierarchy, and optimized experience on all devices (desktop, tablet, mobile). - Visual enhancement
Integration of immersive visuals (photos and inspiring content) to transport users into the experience of traveling in Japan. - Content structuring and enrichment
Organization of texts to present the vision of Go Japan Guides, explain the services offered, and guide users through their journey. - Technical optimization
Improvement of overall site performance, SEO optimization, security, and WordPress configuration to ensure reliability, speed, and scalability.
