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Cité El Khalil
La Marsa, Tunis - 2076

+ (216) 99 294 186

contact@betacode.fr

Fish farming (STEP)

βeta
step-realisations

Our challenge: Digitizing industrial and logistics performance

In a world where operational precision, traceability and flow optimization are essential, we support industrial and logistics companies in their digital transformation.

  • Our mission: to design professional websites and customized business platforms to enhance your know-how, automate your processes, track your performance in real time, and streamline your supply chain.

We combine business UX design, interconnections with your tools (ERP, WMS, MES) and industrial compliance to boost your visibility and operational efficiency.

Achievements

We have helped manufacturers, logisticians and distribution platforms design professional websites coupled with scalable business solutions:

  • B2B websites: service enhancement, integration of technical catalogs, product sheets, secure customer area
  • Management portals: orders, production tracking, traceability, maintenance, after-sales service
  • Connected web interfaces: ERP / WMS / industrial IoT integration
  • Business applications: logistics supervision, production planning, quality management
  • Real-time dashboards: KPIs, industrial performance, automated alerts

Each solution is designed to integrate perfectly with your information system, secure your data, and evolve with your business processes.

We carried out a complete overhaul of the WordPress site of the Tunisian Fish Farming Company (STEP), a key player in the field of aquaculture in Tunisia, in order to modernize its digital presence and promote its expertise in the breeding, processing and marketing of fishery products.

The main interventions carried out within the framework of this project:

  • Visual modernization: Integration of high-resolution images illustrating aquaculture farms, ponds, production processes and finished products, in a coherent graphic charter reflecting the marine world and the quality commitment of the WWTP.

  • Editorial overhaul: Rewriting and structuring of content to present the company’s business areas, traceability, environmental commitments and quality certifications in a clear and engaging manner.

  • Reconstruction of the UX/UI design: Design of a modern, responsive and ergonomic interface, optimized for all types of media (mobile, tablet, desktop), guaranteeing smooth and intuitive navigation.

  • Creation of impactful visual elements: Development of dynamic banners highlighting farmed species (sea bream, sea bass, etc.), technical innovations and strategic partnerships.

  • Complete technical optimization: Update of the WordPress CMS, extensions and the theme used; performance improvement (loading speed, mobile compatibility) and securing the site against common threats.

Thanks to this overhaul, the STEP now benefits from a digital showcase that matches its positioning in the aquaculture market: professional, transparent, and forward-looking.

The impact of our digital solutions

In both industry and logistics, a high-performance website is more than just a shop window: it’s a strategic point of entry for both your customers and your partners. It facilitates contact, enhances your expertise, and centralizes access to internal and customer tools.
Coupled with connected business interfaces, it becomes a veritable digital cockpit, at the service of your competitiveness.

Results measured on our recent projects:

  • +65% of contact and quotation requests via intelligent forms

  • x3 online visibility thanks to SEO optimized for industrial/logistics services

  • -45% less time wasted on manual operations thanks to targeted automation

  • +70% efficiency in logistics flow management (inbound/outbound)

  • x3.2 speed of decision-making thanks to real-time dashboards

  • +90% user satisfaction thanks to tools designed for the field

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