In a world where image, creativity and purchasing fluidity dictate performance, we support ready-to-wear brands in their digital transformation.
Our mission: to design elegant and efficient e-commerce sites that showcase your collections, streamline the customer journey, and strengthen your brand image.
Our approach is based on the combination of design inspired by fashion codes, an intuitive user experience and digital tools designed to boost your online sales.
We supported Rumena, a brand specializing in ready-to-wear, in the complete redesign of its website in order to modernize its image and offer its customers a high-end shopping experience.
The interventions carried out as part of this overhaul:
Collection enhancement: integration of high-resolution visuals, fashion shoots and immersive product galleries.
Optimized customer journey: implementation of a simplified and responsive (mobile-first) ordering tunnel to reduce shopping cart abandonment.
Highlighting the brand identity: simple and refined design, faithful to the stylistic universe of Rumena.
Improved product sheets: added detailed descriptions, size guides and cross-referenced recommendations.
Creation of dynamic banners: highlighting new collections, promotions and bestsellers.
Technical optimizations: improved loading speed, optimized SEO for e-commerce and secure transactions.
Thanks to this redesign, Rumena now has an elegant and efficient digital showcase, aligned with modern ready-to-wear standards.
The measured results:
+85% online sales thanks to smooth navigation and an optimized ordering process
2.5x increase in organic traffic thanks to targeted SEO in the fashion and lifestyle sector
+90% customer satisfaction via a simplified and mobile-friendly shopping experience
Consolidated brand image reflecting the codes of contemporary ready-to-wear
